On March 3, the Cultural Industry Empowers Rural Revitalization – Cross-Strait Youth Creative Design Exhibition was launched at Chongqing Yue Design Center located in Chongqing, China. The hosts of the activity include the Chinese Culture Friendship Association and the Chongqing Municipal Culture and Tourism Commission, and the organizers are China Arts and Entertainment Group Ltd. (CAEG) and Chongqing Yuelai Investment Group Co., Ltd.

This is a youth exhibition featuring creative designs by artists on both the Chinese mainland and Taiwan. Young cultural and creative workers from both sides of the Taiwan Straits are outstanding groups with an active and forward-thinking mindset. Recently, they have used digital technology to create new forms and promote the integration of technology and culture. Therefore, the exhibition is held with the theme of “Cultural Industry Empowers Rural Revitalization”. 

This exhibition is open for submission to 300 universities and 10,000 young designers on both sides of the Taiwan Straits. The exhibition showcases over 200 outstanding works which are the latest achievements of the cross-strait rural revitalization of “creative design + technological innovation” and shares the wisdom and solution of cross-strait youth on rural revitalization.

In addition to the exhibition, the Cultural Industry Empowers Rural Revitalization – Cross-Straits Youth Exchange Meeting was also held on the same day. There were many leading experts and designers assembled to discuss themes including “How Cultural Industries Empower Rural Revitalization” and “The Overseas Influence of Cross-Straits Youth Creative Design Exchange.

The exhibition is being simultaneously held online and at the exhibition venue in Chongqing.

The online exhibition started on November 30, 2022, with a dedicated website in Chinese, English, French, and Spanish, allowing global audiences to learn about contemporary rural revitalization stories in China. The online exhibition offered a metaverse experience using virtual reality technology.

The offline exhibition is an extension of the online exhibition where visitors can walk into the venue to appreciate the clever designs and exquisite craftsmanship. It is free and open to the public, scheduled to run until the end of March.

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